Since its inception in 1974, Highwood Distillers has been a testament to the spirit of Alberta, embodying the essence of its breathtaking landscapes, robust agricultural community, and pioneering ethos.
Our journey through the years has been guided by a deep connection to our roots and an unwavering commitment to innovation and sustainability. It’s in this spirit that we crafted Centennial Whisky, a product that not only celebrates the 100th anniversary of the Western Stock Growers Association (WSGA) but also encapsulates the identity and legacy of Alberta.
By intertwining the principles of innovation, sustainability, and agriculture—hallmarks of Alberta—we are honored to present a spirit that deeply resonates with the province we are privileged to call home.
Centennial Whisky stands as a tribute to Alberta celebrating our ties to the land and our agricultural heritage, and acknowledging the invaluable contributions of partners like the WSGA, who tirelessly preserve and uphold the history and values that define Alberta.
The Inspiration and Innovation Behind Centennial Whisky
Centennial Whisky was born out of a desire to honor the 100-year legacy of the WSGA, an organization pivotal to the agricultural fabric of Alberta. Alberta’s landscape offers a bounty of wheat, making it a natural choice for a distillery deeply rooted in the land’s tradition and future. The selection of wheat over more traditional grains like corn was also influenced by its ability to impart a smooth, subtle flavor profile to the whisky. This characteristic was crucial in crafting a whisky that could be appreciated in its purest form, straight, catering to a broad spectrum of tastes and preferences.
The journey to creating the Centennial Whisky was a collaborative effort, emblematic of the strong relationships Highwood Distillers maintains within Alberta’s agricultural community. It underscored a mutual support system between grain and cattle producers, reflecting a shared commitment to sustainability and value-added production. This collaborative spirit is a cornerstone of the Centennial Whisky, capturing the essence of a community united by hard work and a shared vision for the future.
A Distinctly Alberta Spirit
The identity of Centennial Whisky is deeply entwined with the unique climatic and geographical characteristics of Alberta. The province’s sunny, arid climate, coupled with the nourishing waters from the Rockies, creates an ideal environment for cultivating the finest Canadian winter wheat. This local ingredient is central to the whisky’s identity, contributing a distinct flavor profile that sets it apart from other spirits.
The crafting of Centennial Whisky involves meticulous batched distillation processes, distinguishing it from other Canadian whiskies. This approach allows for an unparalleled level of control over each batch, ensuring the consistency and quality of the spirit. The distillation process, a blend of art and science, is a testament to the distillery’s commitment to maintaining traditional methods while embracing innovation. The hands-on, small-batch approach to distillation is reflective of Highwood Distillers’ dedication to excellence and authenticity.
The physical and cultural landscape of Alberta has also played a critical role in shaping the development and identity of Highwood Distillers. The majestic Rocky Mountains not only provide a source of pure water for the distillery’s products but also serve as a constant reminder of the natural beauty and resources that need to be preserved for future generations. Alberta’s climate, characterized by sunny days and cool nights, contributes significantly to the unique flavor profile of the Centennial Whisky, highlighting the importance of local environment in the creation of distinct and memorable spirits.
Embracing the ‘Spirit of Alberta’
Centennial Whisky embodies the ‘Spirit of Alberta’ through its dedication to capturing the essence of the region’s natural beauty, its agricultural heritage, and the collaborative spirit of its people. The whisky is a tribute to the hardworking cowboys, settlers, and agriculturalists who have shaped Alberta’s identity, a spirit crafted with care and respect for the land that provides its ingredients.
The spirit’s connection to Alberta extends beyond its ingredients and distillation process; it is a symbol of the distillery’s engagement with the wider community and its commitment to supporting local initiatives. From sponsoring local events like the Calgary Stampede to supporting community groups and sports teams, Highwood Distillers is an integral part of Alberta’s social and cultural fabric.
A Celebration of Community and Sustainability
At the heart of Centennial Whisky’s creation is a deep-rooted belief in the importance of community and sustainability. The circular agricultural practices embraced by the distillery, where the byproduct of whisky production nourishes the land, exemplify a commitment to giving back to the environment and supporting the agricultural community. This approach is reflective of a broader ethos at Highwood Distillers, where innovation is balanced with tradition, and every decision is made with an eye toward the future of the land and its people.
Highwood Distillers’ engagement with the community extends far beyond its support for local events and initiatives. The distillery has been a key player in promoting Alberta’s heritage and culture, actively participating in preserving the history and traditions of the province. Whether it’s through sponsoring rodeos, supporting heritage parks, or contributing to local hospital foundations, Highwood Distillers is deeply invested in the well-being and vibrancy of the communities it serves. This commitment to community engagement is a reflection of the distillery’s belief in the power of collaboration and mutual support to achieve common goals and foster a sense of belonging.
Looking forward: highwood distillers' legacy and aspirations
As Highwood Distillers looks to the future, the distillery is poised to continue its legacy of innovation and excellence in the spirit industry. The introduction of ecoSPIRITS is just one example of how the distillery is rethinking the ways spirits are produced, packaged, and enjoyed, setting a new standard for environmental consciousness in the industry. This initiative, along with the distillery’s ongoing commitment to sustainability, illustrates a broader vision for a future where tradition and innovation coexist, leading to a more sustainable and responsible spirit industry.
Looking back on its history, Highwood Distillers’ most significant contribution to the province’s spirit industry lies in its unwavering dedication to quality, sustainability, and community engagement. These values have not only cemented the distillery’s reputation as a producer of premium spirits but have also positioned it as a leader in promoting responsible and sustainable practices within the industry.
As Highwood Distillers looks to the future, its aspirations are clear: to continue growing, innovating, and contributing to the prosperity and recognition of Alberta’s spirit industry on a national and international level. The distillery’s commitment to environmental stewardship, combined with its dedication to crafting exceptional spirits, is poised to carry it forward as an industry disruptor, leading the way toward a more sustainable and interconnected future for Alberta and beyond.